Media Mogul Steven Swartz Discusses the State of Journalism and What Drew Him to Sarasota

 

The president and chief executive officer of Hearst recently bought a condo on Longboat Key.

Warm weather and world-renowned beaches have made Sarasota a destination for power players in show biz and politics and, most recently, Steven Swartz, the president and chief executive officer of the publishing company Hearst.

If you haven’t heard the name, you’d recognize the portfolio. The software and media giant is one of the world’s largest publishers of magazines, with titles like Cosmopolitan, Bazaar and Esquire, plus 76 newspapers nationwide, including the Houston Chronicle and the San Francisco Chronicle. Hearst also has ownership in cable television networks A&E, History, Lifetime and ESPN, and has interests in medical information and services businesses, and provides software for managing jets and helicopters. Last year, according to Forbes, Hearst’s annual revenue reached $11.5 billion.

Steven Swartz.

That same year, Swartz, 60, bought a $5.7 million condo on Longboat Key with his wife, Tina, and now splits his time between the beachfront location and New York City, where Hearst is headquartered.

We caught up with the mogul to talk about Longboat Key, the future of media and (why not?) carrot cake:

How long have you been in media?

“Since 1984, when I graduated from Harvard and joined the Wall Street Journal as a reporter.”

What drew you to Sarasota?

“We had been coming to the area going back about 20 years. Friends of ours bought a place in south Sarasota and we had fond memories of bringing our kids down to Siesta Key. We always just had a very positive view of the area, the natural beauty and the cool modernism of downtown Sarasota. It just seemed like a very welcoming, friendly and relaxed environment. When we became empty-nesters, we were looking to play some golf and have our kids visit us somewhere they loved and naturally we turned to Sarasota. Our main home is still in New York, but we get down as often as we can.”

Do you think newspapers and magazines will be around for the next generation of readers?

“We’re very bullish about the magazine and newspaper business. Clearly, both have gone through a lot of change. Every publication needs to find the right frequency — some are quarterly, others are monthly. Clearly, the world is more digital now and it’s important for publications of all strides to have deep relationships digitally and have different ways of generating revenue, through e-commerce, ads and subscriptions. Magazines and newspapers are trusted sources of information and can lead readers to find quality products and services and I think that can be a good thing for them to do. The future has to be a mix of revenue sources and a mix of print and digital products and I’m confident that the media can execute that.”

How has the pandemic affected Hearst’s portfolio of publications?

“2020 was a difficult year for the publication part. But about half of our company is now B2B [business-to-business] data and software and other interests like the Fitch Group. [Editor’s note: Fitch is a global ​​financial information services company Hearst owns.] We have health care, aviation and transportation businesses, too. The B2B side stayed strong throughout the pandemic. For the media part, when we think back to those times, you couldn’t go out much and our advertising business got hit, but they all came back very strong in 2021, leading to record results and a great start in 2022. The recovery has caught us up.”

To Know More:https://www.sarasotamagazine.com/news-and-profiles/2022/04/steven-swartz-hearst-longboat-key