Showing posts with label DUBAI. Show all posts
Showing posts with label DUBAI. Show all posts

Indian spiritual leader Sadhguru in Dubai for ‘save soil’ campaign

 

Yogi dubbed the mystic on a motorbike has a mission to avert famine

An Indian yogi on a motorbike rode into the UAE this week with a powerful message to ask people to join him in protecting the planet’s soil for future generations.

Jaggi Vasudev, or Sadhguru as he popularly known, is on a 100-day journey from Britain to India.

He spoke at the Indian Consulate in Dubai on Thursday evening, and will visit 27 countries meeting world leaders and the public with the aim of persuading governments to include soil regeneration in their national policies.

DUBAI, UAE, ENVIRONMENT, CONSERVATION

The 65-year-old reached the UAE a few days ago and has planted mangroves with Mariam Al Mheiri, Minister of Climate Change and Environment, in Abu Dhabi.

An agreement was signed between the UAE’s International Centre for Biosaline Agriculture and Sadhguru’s Conscious Planet to exchange knowledge to safeguard agricultural soil in the country and raise awareness about conservation.

“The desert accounts for more than 80 percent of our country’s territory, which makes us all the more cautious to preserve our soil and the vital ecosystem services it provides,” Ms Al Mheiri told Wam news agency.

“The collaboration with Conscious Planet is a new step in our ongoing efforts to safeguard our precious soil for the next generations.”

Sadhguru said the Emirates, which will host the Cop28 climate summit next year, could occupy a leadership position by demonstrating how to fertilise deserts.

“The UAE government has been most progressive. While the rest of the world is busy turning fertile land to desert, it’s wonderful to see here how deserts are being converted to fertile land,” he said at the Indian consulate in the first of two public meetings in the city.

“In many ways, the UAE can take the leadership. It’s a hub of business, airlines. It can be an ecological hub also.”

Readmore:https://www.thenationalnews.com/uae/government/2022/05/19/indian-spiritual-leader-sadhguru-in-dubai-for-save-the-soil-campaign/

Debut MENA Content Creator Awards to honor home-grown digital talent

 The Content Creator Awards kicked off in Dubai on Wednesday with the spotlight focused on the Arab world’s emerging digital talent, influencers and creatives.

“This is a $350-million industry and the region has so much talent. There was just no system to recognize it so we decided to be on the full front of that, award and be rewarded in return,” Tanaz Dizadji, the founder and CEO of Brand Ripplr, told Arab News.

CONTENT CREATOR AWARDS, MENA, DUBAI

The winners will be announced at a gala event in the emirate next week. Winning categories include male and female content creator, social queen and king content creator, lifestyle trendsetter, and tech guru.

“The GCC market has a high demand for influencers and brands which is why we’ve decided to launch the MENA awards,” one of the panelists said.

The first-of-its-kind event was sponsored by YouTube and backed by Brand Ripplr and Mediaquest.

While the creators did not attend the session on Wednesday, their content was presented to a panel of judges spread across several different rooms, with over 20 categories showcased.

The winners will be chosen according to performance metrics where public votes are factored in. The voting is open for a worldwide audience and has so far racked up millions of responses.

Judges will also base their decisions on what they call the NICE technique: How natural, innovating, creative and entertaining the content is.

Judges include Jad Bitar, brand manager at Arab News, Noor Starz, a YouTube trailblazer, and Hadia Ghaleb, a fashion icon.